Online Advertising & PPC Services

//Online Advertising & PPC
Online Advertising & PPC

We provide full-service, integrated online advertising services that connect your brand in new, highly-effective ways to your target audience.

Our focus is to shape your messaging and delivery while optimizing reach and impact across platforms and devices.

Unlike traditional advertising, online advertising gives you control of where, when, and how your ads are displayed as well as having access to powerful and actionable real-time analytics that can be leveraged to adapt strategies and messaging on the fly. Recent research shows that brands worldwide are spending more money on online advertising, more than all other advertising channels combined, including TV commercials.

We develop granular, audience/platform/geographical specific strategies that maximize your advertising budget, while focusing on the specific goals that are to be achieved. Whether your company is seeking to seed brand awareness to completing the branding circle, filling the pipeline with qualified leads, attracting more visitors to your web properties, nurturing potential clients through the funnel, increasing customer acquisition, or all of the above, we deliver online advertising solutions that are in a league of their own.

Ombrella spends double to triple the amount of time on your media campaigns compared to the agency average. Our level of account attention results in greater performance, increased lead generation, and customer acquisition.

Online advertising services that maximize cost per click and conversion

Online Advertising Deliverables

Clients of our online advertising services realize the following benefits:

Increased Lead Generation & Customer Acquisition
Our primary deliverable is increased customer acquisition. We focus on filling your pipeline with qualified, sales-ready leads and increasing conversion. The greatest concern in online advertising is blowing your budget and getting very little action. We focus on understanding your target audience, identifying the optimal ways to attract them, optimizing your messaging, and measuring everything to a 3.16*** degree so that you can meet them at whichever point of the purchase funnel they are in.

Reduced Marketing Spend & Conversion Costs
Simply put, lowering your advertising costs through consistent optimization, but more importantly, reducing your cost-per-lead and cost-per-conversion with better strategies, tactics, and a team of experts. If you’re not sure what your cost is to attract qualified, sales-ready leads, nurture leads, and/or your cost-per-sale, we’ll figure it out. Our goal is to lessen those costs by not only maximizing the effectiveness of your budget but also driving lead generation and customer acquisition. Every dollar counts!

Designing Attraction With Higher Awareness & Engagement
There is a huge difference between the commercials seen during the Superbowl and the regular everyday ads on TV. It doesn’t need to be this way though. When developing online advertising campaigns for clients, our aim is to design attraction. How do we make your brand stand out? How do we evoke an emotional response and encourage action? Every ad we design goes through this process, from pay-per-click Google Adwords, to display advertising to videos on YouTube. We do the research while harnessing the creative abilities of our team to craft attraction. Our results are increased client engagement, personalized towards very specific segments of your target audiences, based on their interests, buying habits, geographic locations, and everything in between. People remember the brands we advertise.

Complete The Branding Circle
Creating continuity across channels and establishing multiple touchpoints for target audiences to engage your brand. We help our clients achieve dominance across the channel spectrum, integrating their online advertising campaigns with their other online and offline channel initiatives.

Online Advertising Services

Campaign Development
Pay-Per-Click
Search Marketing
Display Advertising
Remarketing
Media Buy
Ad Design
Messaging
Google Adwords
Bing Ads
Social Media Advertising
Mobile Advertising
Doubleclick
Video Advertising
Signage
Display Advertising
Traditional
Landing Pages
User Experience (UX)
Analytics

Online Advertising Deliverables

Clients of our online advertising services realize the following benefits:

Increased Lead Generation & Customer Acquisition
Our primary deliverable is increased customer acquisition. We focus on filling your pipeline with qualified, sales-ready leads and increasing conversion. The greatest concern in online advertising is blowing your budget and getting very little action. We focus on understanding your target audience, identifying the optimal ways to attract them, optimizing your messaging, and measuring everything to a 3.16*** degree so that you can meet them at whichever point of the purchase funnel they are in.

Reduced Marketing Spend & Conversion Costs
Simply put, lowering your advertising costs through consistent optimization, but more importantly, reducing your cost-per-lead and cost-per-conversion with better strategies, tactics, and a team of experts. If you’re not sure what your cost is to attract qualified, sales-ready leads, nurture leads, and/or your cost-per-sale, we’ll figure it out. Our goal is to lessen those costs by not only maximizing the effectiveness of your budget but also driving lead generation and customer acquisition. Every dollar counts!

Designing Attraction With Higher Awareness & Engagement
There is a huge difference between the commercials seen during the Superbowl and the regular everyday ads on TV. It doesn’t need to be this way though. When developing online advertising campaigns for clients, our aim is to design attraction. How do we make your brand stand out? How do we evoke an emotional response and encourage action? Every ad we design goes through this process, from pay-per-click Google Adwords, to display advertising to videos on YouTube. We do the research while harnessing the creative abilities of our team to craft attraction. Our results are increased client engagement, personalized towards very specific segments of your target audiences, based on their interests, buying habits, geographic locations, and everything in between. People remember the brands we advertise.

Complete The Branding Circle
Creating continuity across channels and establishing multiple touchpoints for target audiences to engage your brand. We help our clients achieve dominance across the channel spectrum, integrating their online advertising campaigns with their other online and offline channel initiatives.

Online Advertising Services

Campaign Development
Pay-Per-Click
Search Marketing
Display Advertising
Remarketing
Media Buy
Ad Design
Messaging
Google Adwords
Bing Ads
Social Media Advertising
Mobile Advertising
Doubleclick
Video Advertising
Signage
Display Advertising
Traditional
Landing Pages
User Experience (UX)
Analytics

How Our Online Advertising Gets You The Attention You Deserve

Are you seeking growth and profitability? We bend the laws of economics to get you both!

Ombrella focuses on getting our clients the most out of their online advertising. This requires a lot more effort than just following a list of best practices. We have developed a holistic, grassroots approach that is full-funnel and unique to your brand. We know that there is an optimal combination of marketing channels, strategies, and tactics that will yield the maximum impact for your business. We do this for our clients and we can do this for you.

ONLINE ADVERTISING CLIENT STUDY

International Sauce Co. came to Ombrella with the challenge of effectively targetting the North American market for speciality food sauces. We redeveloped their e-commerce store and advertised their brand/products across search, display, and social channels as well as on major shopping websites like Amazon for maximum reach at a lower cost per lead/acquisition.

Our efforts led to:

  • 280% increase in website visitors
  • 53% decrease in cost per sale
  • 24% average decrease for cost-per-click
  • 61% increase in return visitors/remarketing
  • Improved the quality score (average 8.5/10)
  • Substantial increase in target reach & impressions

International Sauce Co. was acquired by a major manufacturer of food products.

INCREASE LEAD GENERATION
& ACQUISITION WITH
STRATEGICALLY CRAFTED
ONLINE ADVERTISING

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