Content Marketing & Development Services
Content marketing services.

Content Marketing Services

Our content marketing services focus on helping clients control the research and education within their industry, become a powerful brand & resource, and drive market leadership.

For many years now, the phrase “Content is King” has been thrown around the web. Since then, the Internet has become a waste dump of blogs no one reads, lacklustre articles, fake news, and poorly conceived content development practices that deliver no results. Content is only king when it is crafted of the highest quality. Brands and companies tend to focus too much on quantity and recent analytics show that social sharing of content has dropped by over 50% since 2015.

Composing a persuasive, compelling, and informative narrative around your business is key to building a brand presence that inspires trust and confidence.

Ombrella crafts powerful content marketing plans that establish authority and credibility within your industry while connecting your brand with your target audience as they progress through all stages of the conversion funnel.

Get My Free Marketing Consultation

Content Marketing Services

Our content marketing services focus on helping clients control the research and education within their industry, become a powerful brand & resource, and drive market leadership.

For many years now, the phrase “Content is King” has been thrown around the web. Since then, the Internet has become a waste dump of blogs no one reads, lacklustre articles, fake news, and poorly conceived content development practices that deliver no results. Content is only king when it is crafted of the highest quality. Brands and companies tend to focus too much on quantity and recent analytics show that social sharing of content has dropped by over 50% since 2015.

Composing a persuasive, compelling, and informative narrative around your business is key to building a brand presence that inspires trust and confidence.

Ombrella crafts powerful content marketing plans that establish authority and credibility within your industry while connecting your brand with your target audience as they progress through all stages of the conversion funnel.

Get My Free Marketing Consultation
Content marketing services.

CONTENT MARKETING DELIVERABLES

Clients of our content marketing services realize the following benefits:

  • Generate Qualified Leads & Enhance Customer Acquisition
    Filling your pipeline with qualified leads, increasing online sales & retail visits while driving customer acquisition. By delivering great content via your website and across the Internet, traffic to your website increases from multiple sources, including search engines, social media, and other referral platforms. The more valuable, relevant, and unique content you create, the more people are likely to find your website, as well as return. By providing insight into the products and/or services your company provides, it becomes easier to connect with your audience, gain trust, and draw them into the conversion cycle.

  • Increased Brand Awareness, Recognition & Market Share
    Development or improvement of your brand reputation, seeding awareness & gaining valuable market share. Great brands can often earn the respect of their target market even before they convert into a lead or customer. Delivering quality content puts you in control of your brand reputation & identity. Content is a powerful method of instilling familiarity into prospective buyers, especially in repetition (especially across channels) naturally drawing them to your brand. As consumers are becoming more careful about what they purchase, content is an effective way to encourage top-of-mind status.

  • Build Greater Brand Authority & Credibility
    In conjunction with developing a reputation, brand authority and credibility will provide your business with a competitive advantage in attracting customers from the competition by earning the respect of your audience. A powerful method of conveying value and reducing risk to prospective buyers is by sharing honest and insightful content about what you have to offer. Many businesses are vying for the attention of your audience and we can help your company establish a powerful footprint via great content to win them to your side. Today, brand image is everything, and worthwhile content facilitates brand image. We will put you in control of your company’s reputation and brand identity.

  • Drive Social Engagement & Online/Offline Referrals
    Since 2015, sharing of content on social media has declined by over 50%. People only share great content that satisfies a need, solves a problem, is entertaining or generally interesting. We develop great content that people naturally want to share but also utilizing marketing best practices to ensure that content is seeded across the web and has the greatest potential to reach maximum exposure on social media platforms. Content is the perfect way to address the needs of customers and leverage the power of referrals via online sharing can spur many new purchase decisions that were not possible before. We develop content that aims to maximize this potential.

CONTENT MARKETING DELIVERABLES

Clients of our content marketing services realize the following benefits:

  • Generate Qualified Leads & Enhance Customer Acquisition
    Filling your pipeline with qualified leads, increasing online sales & retail visits while driving customer acquisition. By delivering great content via your website and across the Internet, traffic to your website increases from multiple sources, including search engines, social media, and other referral platforms. The more valuable, relevant, and unique content you create, the more people are likely to find your website, as well as return. By providing insight into the products and/or services your company provides, it becomes easier to connect with your audience, gain trust, and draw them into the conversion cycle.

  • Increased Brand Awareness, Recognition & Market Share
    Development or improvement of your brand reputation, seeding awareness & gaining valuable market share. Great brands can often earn the respect of their target market even before they convert into a lead or customer. Delivering quality content puts you in control of your brand reputation & identity. Content is a powerful method of instilling familiarity into prospective buyers, especially in repetition (especially across channels) naturally drawing them to your brand. As consumers are becoming more careful about what they purchase, content is an effective way to encourage top-of-mind status.

  • Build Greater Brand Authority & Credibility
    In conjunction with developing a reputation, brand authority and credibility will provide your business with a competitive advantage in attracting customers from the competition by earning the respect of your audience. A powerful method of conveying value and reducing risk to prospective buyers is by sharing honest and insightful content about what you have to offer. Many businesses are vying for the attention of your audience and we can help your company establish a powerful footprint via great content to win them to your side. Today, brand image is everything, and worthwhile content facilitates brand image. We will put you in control of your company’s reputation and brand identity.

  • Drive Social Engagement & Online/Offline Referrals
    Since 2015, sharing of content on social media has declined by over 50%. People only share great content that satisfies a need, solves a problem, is entertaining or generally interesting. We develop great content that people naturally want to share but also utilizing marketing best practices to ensure that content is seeded across the web and has the greatest potential to reach maximum exposure on social media platforms. Content is the perfect way to address the needs of customers and leverage the power of referrals via online sharing can spur many new purchase decisions that were not possible before. We develop content that aims to maximize this potential.

CONTENT DEVELOPMENT SERVICES

Planning & Production
Publishing
Copywriting
E-Mail Marketing
Website Pages
Products & Services
E-Commerce Content
Blogging
Longform Content

Case Studies
META Data
White Papers
Press Releases
Social Media Content
Ebooks
Infographics
Templates & Checklists
Ad Design

INDUSTRY-SPECIFIC CONTENT

Accounting
Automotive
Beauty & Health
Business Services
Cleaning
CPG
E-Commerce
Education
Energy
Entertainment
Food & Beverage
Government

Healthcare
Insurance
Legal
Logistics
Not-For-Profit
Nutra/Pharmaceutical
Real Estate
Recruiting & HR
Retail & Franchises
Skilled Trades
Travel & Hospitality
Technology

HOW WE CRAFT CONTENT THAT DEMANDS ATTENTION

Marketing Science As A Service

Whether you’re seeking to boost brand awareness, increase sales, improve retention, engage new customers, or become an industry thought leader, content marketing is a proven tactic to achieve these goals. Content development requires commitment and discipline. Ombrella helps your business every step of the way.

Depending on your unique business, the market you are in, and the type of content you need, what is required to develop the content may be different, but for the most part, the stages in the development process are similar.

There is no point in creating content if your audience won’t consume it or it won’t be shared across social media. By understanding your business, your objectives, your audience, what will produce results, and how we will measure success, we can formulate a plan that is realistic, informed, actionable, and measurable. We prioritize all aspects of the content strategy. If there are any potential issues, we tackle them ASAP.

Our content development and marketing team work closely together to develop engaging, informative, and persuasive content that is unique, forms continuity with your brand, and really separates your company from the competition while driving user engagement. Content can be consumed in many ways and there are best practices for creating and presenting content. We specialize in not only crafting compelling content, but presenting it in a format that is optimal for consumption, easy to read, and attractive to review.

Content development is one thing. Getting the content out on the web in the right places at the right times is another thing.  Once your new content is developed and ready for launch, we push it out to your target market utilizing content promotion and content amplification strategies. From e-mail marketing, lead nurturing, social advertising, SEO, PR, and more, our integrated strategies are wide and far-reaching. We help you make the most of your content.

CONTENT MARKETING CLIENT STUDY

Mechanics Hub (mechanicshub.com) wanted recognition as the #1 brand for “all things diesel mechanic” in the world. Ombrella developed the Mechanics Hub Toolbox, a massive content marketplace, built on a user-friendly content management system, enabled with the latest technologies to guide them to success – an online repository where their target audience can find all the content they could ever seek, from news, jobs, interactive games, videos, photos, industry training, and more.

Our efforts led to:

  • Unmeasurable increase in brand awareness worldwide
  • Recognition as the global leader in their industry
  • 500% increase in website visitors
  • Quadrupled website visitor analytics (e.g. time/pages views/etc.)
  • Enabled with training & technology for optimal SEO
  • Increase in qualified leads and clients acquired

With the help of Ombrella, Mechanics Hub was named the #1 Canadian recruiting agency and #26 in North America by Forbes in 2017.

BUILD POWERFUL BRAND AUTHORITY & CREDIBILITY WITH CONTENT MARKETING

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