Creative & Brand Development Services

//Creative & Brand Development
Creative & Brand Development

Our creative and brand development services are the difference between a great idea and a truly breathtaking one.

A strong brand engages audiences fast, emotionally, and predictably so customers, vendors, and investors form a deep connection that forges loyalty. Truly authentic brands transcend price, benefits, features, and rise above the noise. Today’s audience does not just buy a brand, they join it.

We help our clients define their brand, discover the ideal messaging, and delight their customers. As a marketing agency, all that we do is concentrated on helping brands stand out, clarify who they are and what they stand for. From brand strategy, development, activation, to optimization, we craft the messages, moments, and content that build strong brands, and express them, authentically, clearly, and in unexpected ways. Our passion for unique, compelling branding translates into powerful communications that differentiate your brand and propel your company forward.

Our branding solutions are impossible to ignore, as will your brand after collaborating with Ombrella.

Creative & Branding Deliverables

Clients of our brand development services realize the following benefits:

Strong Brand Recognition
The holy grail of all things marketing and sales. The moment when someone says your company’s name and others respond, “yeah, I know them”. Recognition is powerful. We build strong brands and by definition, a strong brand is recognizable. A well-known brand makes it easier for potential customers to establish trust. It fills the pipeline faster and easier with qualified leads for B2B businesses and attracts customers more easily for B2C companies. Furthermore, brand recognition leads to increase word-of-mouth referrals, both offline and online.

Brand Attractiveness & Continuity
At Ombrella, we design attraction. Everyone knows that something that looks good, attracts attention. Audiences tend to trust and lend more credibility to things that attract them. We deliver brand development services with this in mind, ensuring that your new logo, packaging, or website is built to attract your audience, encourage an emotional response, and drive conversion. We’ll look at your competition and the marketplace and determine what we need to do to make your less relevant, or irrelevant altogether. Furthermore, we ensure brand continuity across all channels and media.

Enhanced Authority & Credibility
A strong, identifiable brand builds credibility with customers, across your industry, and throughout the marketplace. We focus on developing branding that establishes trust. that people like, will remember, and find remarkable. Connecting with your audience in this fashion is critical. No one wants to buy from a company that is not credible. We help our clients by crafting strong branding that helps your market trust what you are selling.

Competitive Edge
Your brand is what differentiates your company in the industry. There should be no other. We focus on crafting a unique brand, one that customers admire and creates a competitive edge. This leads to vast improvements company-wide, from customer loyalty to increased lead generation/customer acquisition to improved recruiting, to an easier introduction of new products & services.

Brand Development Services

Research & Strategy
Identity & Positioning
Voice & Messaging
Online & Digital
Website Design
Branded Spaces
Campaign Development
Brand Experiences
Rebranding
Logo Creation
Packaging & Labels
Print & Signage
Promotional
Advertising
Press Kits
Social Media

Creative & Branding Deliverables

Clients of our brand development services realize the following benefits:

Strong Brand Recognition
The holy grail of all things marketing and sales. The moment when someone says your company’s name and others respond, “yeah, I know them”. Recognition is powerful. We build strong brands and by definition, a strong brand is recognizable. A well-known brand makes it easier for potential customers to establish trust. It fills the pipeline faster and easier with qualified leads for B2B businesses and attracts customers more easily for B2C companies. Furthermore, brand recognition leads to increase word-of-mouth referrals, both offline and online.

Brand Attractiveness & Continuity
At Ombrella, we design attraction. Everyone knows that something that looks good, attracts attention. Audiences tend to trust and lend more credibility to things that attract them. We deliver brand development services with this in mind, ensuring that your new logo, packaging, or website is built to attract your audience, encourage an emotional response, and drive conversion. We’ll look at your competition and the marketplace and determine what we need to do to make your less relevant, or irrelevant altogether. Furthermore, we ensure brand continuity across all channels and media.

Enhanced Authority & Credibility
A strong, identifiable brand builds credibility with customers, across your industry, and throughout the marketplace. We focus on developing branding that establishes trust. that people like, will remember, and find remarkable. Connecting with your audience in this fashion is critical. No one wants to buy from a company that is not credible. We help our clients by crafting strong branding that helps your market trust what you are selling.

Competitive Edge
Your brand is what differentiates your company in the industry. There should be no other. We focus on crafting a unique brand, one that customers admire and creates a competitive edge. This leads to vast improvements company-wide, from customer loyalty to increased lead generation/customer acquisition to improved recruiting, to an easier introduction of new products & services.

Brand Development Services

Research & Strategy
Identity & Positioning
Voice & Messaging
Online & Digital
Website Design
Branded Spaces
Campaign Development
Brand Experiences
Rebranding
Logo Creation
Packaging & Labels
Print & Signage
Promotional
Advertising
Press Kits
Social Media

How We Craft Winning Branding & Ensure Continuity

Building a strong brand is different for every industry with each market having its own challenges. Effective branding and building an authentic brand identity is an ongoing process that enables your business to impress customers, attract audiences, and woo new target markets. We work with B2C and B2B brands to establish a firm foundation or reestablish one so that your brand’s identity can prosper and grow beyond your expectations.

How do you know how to be the best if you don’t know your competition or your industry? We start by understanding who your customer is, where your company stands in the marketplace, identifying what your competition does well and where the opportunities lie. From there we uncover what is essential for driving growth and analyze how the services and/or products are actually perceived by the target audience. This provides us with a great basis to find an angle that can be leveraged.

A strong, authentic brand is built on core philosophies. We help our clients identify their value proposition and messaging. This represents a company’s identity and the true foundation of any great brand. We work closely with management, customers, and stakeholders to analyze, condense, and interpret business intelligence into actionable ideas that embody the brand and its meaning. Basically, we capture your brands’ personality and essence, then turn it into something unique, tangible and meaningful.

We craft the look, voice, and feel of your brand, ensuring that continuity is maintained across marketing channels. Our focus is to design attraction, the difference between a great idea, and a truly breathtaking one. From the colors and fonts to vocabulary, material, overall style and every little detail, we construct your brand identity piece by piece to create a work of art. We ensure you are unique, that your voice is distinctive, consistent, compelling, and that it resonates with your target audience and market. Most of all, we stay true to your company’s values.

Ombrella works with our clients to implement powerful strategies to help grow and strengthen the brand while continuously building awareness. A strong and authentic brand identify doesn’t typically happen overnight, but is built over time. We collaborate with you to ensure that your brand is leveraging all the appropriate and best marketing channels to ensure you are directly communicating with your target market and audience.

As important as it is for a brand to establish underlying value to its audience, it doesn’t mean a brand should not evolve over time. We help clients focus on remaining competitive by consistently analyzing and refining their brand to ensure it is achieving goals and delivering on promises. Your brand is a reflection of your company’s personality and character thought processes, values, hopes and dreams. We ensure your company is bringing its unique value to the marketplace, that it is being recognized and that everything and anything that can be tracked, measured and optimized, is always under review.

BRANDING CLIENT STUDY

CGX Life Sciences was a new venture-funded company that had developed several neutraceuticals ready to hit the North American consumer market. Their executive team approached Ombrella for all of their creative and branding development. We crafted their corporate identity, product branding, online presence, and packaging. In such a competitive market, with so many choices on the shelves, Ombrella made sure to create an identity that literally jumped into consumer’s shopping carts.

Our efforts led to:

  • A brand that quickly gained industry recognition
  • Continuity between corporate and product branding
  • Packaging that demands attention
  • Successful brand launch with 625,000+ impressions
  • Integrated online marketing and branding capabilities
  • Full FDA & CFIA compliance

CGX Life Sciences successfully launched into the North American market and was acquired a few years ago.

MAKE THE COMPETITION IRRELEVANT
WITH BRANDING THAT DEMANDS RECOGNITION

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