Marketing Challenges In The
Recruiting & HR Industry Today
Recruiting has never been tougher to quantify than it is today. With popular platforms like Indeed, Facebook Jobs, and the newly christened Google Jobs, it is easier than ever for companies to forgo the services of a professional HR or recruiting agency for an inbox of candidates generated via less costly means.
Many companies in the recruitment industry are experiencing challenges with:
- lack of effective marketing and advertising
- demonstrating need, value, and challenge
- increased competition from new or larger competitors
- market fragmentation
- developing and protecting brand/reputation
- measuring performance & results
- digital expansion & a reliance on 3rd party platforms
These challenges present optimal opportunities for proactive firms who want to succeed, grow, and elevate above the competition.
Ombrella partners with HR, staffing, & recruiting agencies to surpass these challenges. We build healthy, strategic marketing capabilities for perpetual business growth.
Gaining Recognition With Ombrella
Many clients come to us unsure of what is best for their company, or with challenges that they are unsure of how to address. We work with you to determine your best options for success, providing marketing services and custom-tailored solutions for your unique business.
There are many opportunities within the human resources industry that companies can currently take advantage of to improve the marketing, lead generation, and customer acquisition efforts of their business, including:
1) Mobile Integration: The majority of job searches are mobile today. Having a fully mobile responsive website and job application process (that is super fast) is an absolute necessity. User experience (UX) and user interface (UI) are heavily overlooked.
2) Messaging & Content: Many agencies focus far too much on attracting the candidate over the client, especially in a world where recruitment and HR are harder to quantify. Demonstrating the value and ROI of recruitment should be consistent through all marketing and sales channels. It is important to seed a message of value and instil confidence in clients and prospective customers that professional HR leads to better hires at lower costs.
3) Multi-Channel Marketing/Advertising: There are many methods to attract new customers and more candidates. Placing all your eggs in the Indeed basket is a sure fire way to lose.
4) Campaigns: A great, well-strategized campaign can deliver exceptional ROI. Targeting human resources managers on collaborative initiatives is an effective way to start a proactive, collaborative partnership.
Ombrella provides free, no-obligation marketing consultations and proposals. Learn more about our financial/accounting firm marketing services, request a consultation today!
Gaining Recognition With Ombrella
Many clients come to us unsure of what is best for their company, or with challenges that they are unsure of how to address. We work with you to determine your best options for success, providing marketing services and custom-tailored solutions for your unique business.
There are many opportunities within the human resources industry that companies can currently take advantage of to improve the marketing, lead generation, and customer acquisition efforts of their business, including:
1) Mobile Integration: The majority of job searches are mobile today. Having a fully mobile responsive website and job application process (that is super fast) is an absolute necessity. User experience (UX) and user interface (UI) are heavily overlooked.
2) Messaging & Content: Many agencies focus far too much on attracting the candidate over the client, especially in a world where recruitment and HR are harder to quantify. Demonstrating the value and ROI of recruitment should be consistent through all marketing and sales channels. It is important to seed a message of value and instil confidence in clients and prospective customers that professional HR leads to better hires at lower costs.
3) Multi-Channel Marketing/Advertising: There are many methods to attract new customers and more candidates. Placing all your eggs in the Indeed basket is a sure fire way to lose.
4) Campaigns: A great, well-strategized campaign can deliver exceptional ROI. Targeting human resources managers on collaborative initiatives is an effective way to start a proactive, collaborative partnership.
Ombrella provides free, no-obligation marketing consultations and proposals. Learn more about our financial/accounting firm marketing services, request a consultation today!
Marketing Services For HR & Recruiting Agencies
Ombrella works with recruiting agencies to achieve high-performance growth through strategic marketing services and proprietary business solutions. We help our clients surpass their marketing challenges by deploying capabilities that focus on both new candidate and new client acquisition.
View all of our marketing solutions and capabilities.
CLIENT STUDY
Mechanics Hub (mechanicshub.com) recognized the increasing competitiveness of job platforms like Indeed and the evolution of mobile job applications, They approached us with a desire to be competitive and innovate. Ombrella rebranded the company from Maizis & Miller to Mechanics Hub, completely redesigned their online presence and implemented several initiatives that increased client and candidate acquisition.
Our efforts led to:
- Unmeasurable increase in brand awareness
- Recognized as the global leader in mechanic recruitment
- 500% increase in website visitors
- 4.9 star highly visible online reputation
- An Indeed-style geographical focused SEO strategy that competes with the platform
- Marketing & sales enablement/integration that lead an increase in qualified leads and reduction in closing time ratios
With the help of Ombrella, Mechanics Hub was named the #1 Canadian recruiting agency and #26 in North America by Forbes in 2017.
